Intellectual property rights (IPR) for innovation and export
How do you protect your intellectual assets in new markets? Get practical and essential knowledge on how intellectual property rights can help reduce risk and maintain your competitive advantage.
If you desire to
Start
Scale
Internationalize
Renew
Who is it for
- Those planning international growth or looking to strengthen their intellectual property strategy.
- Innovators and exporters who want to reduce risks in new markets.
What you will learn
- Intellectual property strategies and what innovators and exporters need to clearly answer before introducing products and services in new markets.
- Get tools, examples, and knowledge on how to protect and manage your intellectual property in foreign markets.
- The basics of "freedom to operate". See how intellectual property can help reduce risks and maintain your competitive advantages in new markets.
Lesson 1
The Five Intellectual Property Questions
- Video